Selling Price Calculation
This tool calculates the selling price when you enter your unit cost and target profit rate. The calculation uses the markup (cost-plus) method.
Calculating…
Calculation formula
How to interpret it?
This is the cost-plus method: with a 30% target, you get 30% more than the cost. The point to note is that this result does not mean profit margin a 30% profit margin. For a 600 TL cost and a 30% target, the resulting 780 TL price gives a profit margin of about 23%, not 30%.
When setting prices on a marketplace, the cost field should include not just the product cost but also commission, shipping, returns allowance and advertising load. Otherwise a price that looks profitable on paper may actually lose money.
Limitations: what does this tool not calculate?
This is a markup calculation, not a margin. The profit margin in the result comes out lower than the rate you entered.
Marketplace deductions are not included. You should add commission, shipping and returns allowance to the cost yourself.
Does not consider market price. If the calculated price is above the category range, sales may not happen.
Frequently asked questions
How is the selling price calculated?
Cost is increased by the target profit rate: Cost × (1 + rate ÷ 100).
I entered a 30% target; will my profit margin be 30%?
No. This is a markup calculation; the resulting profit margin will be about 23%.
How do I include commission?
Add commission, shipping and returns allowance as estimated amounts to the cost field.
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Last updated: September 10, 2026