How to Do Competitor Analysis on Hepsiburada?
Hepsiburada competitor analysis is the process of regularly measuring the price, visibility, stock and campaign movements of stores selling the same or similar products, and comparing them with your own listings. Because the platform's listing structure differs from Trendyol's, the analysis is also read differently.
Why does competition work differently on Hepsiburada?
On Hepsiburada, the same product is usually grouped on a single product page, and several sellers appear on that page. In this structure, competition happens not only in search results but also within the same page: the customer chooses the product, and the platform decides which seller will be featured.
That is why there are two separate questions in Hepsiburada analysis. The first is whether your product is visible in search; the second is whether you are the seller featured on that product page. The two break down for different reasons and require different interventions.
Price is not the only deciding factor
Being featured on the same product page does not come only from offering the lowest price. Performance indicators such as delivery time, stock continuity, cancellation and return rates, and store rating are also decisive.
The practical takeaway: looking at the performance side before cutting prices is often a cheaper gain. Shortening dispatch time or reducing your cancellation rate takes nothing from your margin.
How to do it step by step?
1. Build a competitor list per product page
On every product page where you sell, record which stores are listed and their prices. The product page, not the search result, is the basic unit.
2. Track the featured seller and the price gap
At each measurement, note who is featured and the price gap between them and you. If you are losing while the gap is very small, the problem is performance, not price.
3. Add your own performance metrics
Keep your dispatch time, cancellation rate, return rate and store rating in the same table. Analysis only becomes meaningful when both sides are viewed together.
4. Mark campaign periods separately
A price during a campaign is not the category's normal price. Also record when the campaign ends, so you don't confuse a permanent discount with a temporary one.
5. Decide together with your cost threshold
If the amount left after deducting commission, shipping and return burden is below your threshold, being featured on that product page produces a loss. Losing is also a decision.
What changes in the analysis between Hepsiburada and Trendyol?
| Subject | Trendyol | Hepsiburada |
|---|---|---|
| Basic unit | Product list in search results | Shared product page and the sellers on it |
| Where competition happens | Mainly search ranking | Both search and competition among sellers on the same page |
| The role of price | Decisive for conversion | Decisive, but alongside performance metrics |
| The role of content | Your own titles and images | Control over content on a shared page is more limited |
| Quick wins | Improving title and images | Improving delivery time and cancellation rate |
Common mistakes
1. Focusing only on price. Discounting without fixing performance metrics may not change your position or results.
2. Mixing search ranking with competition on the same page. These are different problems and require different fixes.
3. Ignoring stockouts. Being out of stock makes it harder to regain your position when you return.
4. Deciding based on a single measurement. The featured seller can change during the day; a single look is misleading.
Limitations: what does it not cover?
Applying these with awareness lets you set realistic expectations:
The platform's ranking logic is not public. The weight of each metric is not published; the analysis relies on observation, not on a formula.
Competitors' performance metrics are not visible. You cannot see other sellers' cancellation and return rates; you only observe the outcome.
Sales volume and profit margin cannot be known from outside. This data is only in the respective store's own panel.
Measurement is instant. Since the featured seller can change during the day, a single measurement may not show the lasting state.
Frequently asked questions
Why is competitor analysis on Hepsiburada different from Trendyol?
On Hepsiburada, the same product is grouped on one shared page, and competition also happens within that page. On Trendyol, competition mainly takes place in search ranking.
Does the lowest price always stand out?
No. Performance indicators such as delivery time, stock continuity, and cancellation and return rates are also decisive.
Can I see competitors' sales volume?
No. Sales volume, revenue and profit margin are visible only in that store's own panel.
How often should I measure?
Daily measurement is enough for products with intense price competition; weekly measurement is enough for stable products.
What can I do without lowering the price?
Shortening dispatch time, reducing your cancellation rate and ensuring stock continuity can improve your position without taking anything from your margin.
Doing it with the tool
A few products can be tracked by hand. Once the number of products grows, Hermes price, stock and campaign changes across Trendyol, Hepsiburada and Amazon TR are gathered in one dashboard, with change alerts.
For the cost side ProfitPulse, for the ranking side SeoScope is used. For the general method, Trendyol competitor analysis guide page.
Last updated: September 10, 2026