Competitor Price Tracking
Competitor price tracking measures the prices of the competitor products you flag at regular intervals and alerts you when a change occurs. The goal is not to respond to every discount, but to see the move before it shows up in your sales report.
Why is delay the most expensive part?
When a competitor lowers their price in the morning, your product becomes relatively more expensive even if your price stays the same. If you only notice this in the evening sales report, that day's lost sales do not come back.
This is the one concrete gain price tracking produces: cutting the delay from days to hours. The decision is still yours, but you make it on time.
Tracking is not automatic pricing
Tracking measures and alerts; it does not change prices. This distinction matters because a setup that responds automatically, without a defined floor, creates a price spiral that makes the whole category unprofitable.
The right setup is this: the system reports the change, and you decide by looking at the rule you wrote in advance and your net profit threshold.
How to do it step by step?
1. Flag competitors
Select products with similar variants that appear in the same search results. In practice, 5-10 competitors per product group is sufficient.
2. Set the measurement frequency
Hourly scanning suits categories where prices change during the day; daily scanning suits stable categories. Frequency depends on your subscription.
3. Define your notification threshold
Every small fluctuation should not generate a notification. Set the change percentage you consider meaningful and reduce the noise.
4. Have your price floor ready
Know the price you cannot go below after commission, shipping, returns, and advertising. When a notification arrives, the decision is made against this limit.
What does each change mean?
| Notification | Possible meaning | Decision input |
|---|---|---|
| Competitor price dropped, no badge | Lasting positioning | Check your price floor |
| Competitor price dropped, campaign badge present | Time-limited campaign | Do not make a permanent discount |
| Competitor is out of stock | Demand will shift to you | Stock and advertising instead of a discount |
| Competitor price rose | Cost or stock pressure | Margin expansion opportunity |
| Broad drop across the category | Season or general campaign | Defend your margin |
Limitations: what does it not cover?
Applying these with awareness lets you set realistic expectations:
The competitor's cost is invisible. You see the price; you cannot see the supply cost below that price.
Sales volume cannot be measured. Whether a low price translates into sales cannot be known from the outside.
There are gaps between measurements. A move made and reverted between two scans may not be recorded.
It does not change prices automatically. The system alerts you; the pricing decision and responsibility rest with you.
Frequently asked questions
How does competitor price tracking work?
The competitor products you flag are scanned at regular intervals, each scan is compared with the previous one, and a notification is sent when a meaningful change occurs.
How often are scans performed?
Hourly or daily, depending on your subscription.
Is my price updated automatically?
No. The system only measures and alerts; you make the price changes.
How many competitors can I flag?
Scope depends on your subscription. In practice, 5-10 competitors per product group is sufficient.
Which marketplaces are supported?
Trendyol, Hepsiburada and Amazon Turkey.
Doing it with the tool
This feature Hermes is part of the module; it works together with Real-Time Price Change Alerts and the Marketplace Comparison Dashboard.
For the profitability side of the decision you make when a notification arrives, ProfitPulse check it with; for a quick price floor calculation, break-even price calculator tool.
Last updated: September 10, 2026