Marketplace Comparison Dashboard
The marketplace comparison board puts the price, ranking and stock visibility of the same product on Trendyol, Hepsiburada and Amazon Turkey side by side on one screen. Hermes This board within the lets you see the difference between channels without switching between three tabs. It does not sync prices automatically; it measures the difference and alerts when it changes.
Which three data points the board puts side by side
There is one product per row and one channel per column. Each cell holds the current price on that channel, the product's position in category and search ranking, and whether the stock is visible from outside. What you see on one screen is the state of the same product in three different competitive environments.
When you watch the channels separately the difference is often missed: a product on the first page on one channel may be far behind on another, or a price difference left uncorrected for weeks may persist on one channel. The board exists to catch these deviations.
Reading the difference between channels
A price difference is not always an error. Since commission rates, shipping models and campaign rules vary from channel to channel, the same list price leaves different net profit on each. Comparison should be made not on list price but on marketplace commissions the amount remaining after commission and shipping.
Ranking differences, however, are usually more about content than price. The ranking logic of each channel is not the same; title, image and review weights work differently. If you are behind on one channel at the same price, first product title and focusing on the visual side is more accurate.
Turning the board into a routine
The value of the dashboard comes not from looking at it occasionally but from a steady control rhythm. Reviewing your highest-revenue products on the dashboard once a week prevents cross-channel deviations from piling up.
If your scan frequency is hourly, the dashboard also reflects intraday movements; on a daily plan, you see the status at one specific point in the day. Whichever rhythm you follow, act on the action list that comes out of the dashboard ProfitPulse without first verifying it against net profit.
How to do it step by step?
1. Choose the products to monitor
Start with the products that drive revenue instead of the entire catalog. Keeping the dashboard readable is achieved by keeping the number of rows narrow.
2. Verify product matching
Make sure you are comparing the same product across all three channels. If there is a difference in variant, pack quantity, or color, the comparison is set up incorrectly from the start.
3. Set a reference channel
Usually the channel where you sell the most serves as the reference. Reading the other two channels against this reference makes it easier to interpret the differences.
4. Define an acceptable difference threshold
Decide in advance which price differences between channels are normal and which require action. Without a threshold, every small difference becomes a debate.
5. Turn on alerts
Set up real-time price change alerts for movements that exceed the threshold. That way you do not need to keep the dashboard open at all times.
6. Make the call based on net profit
Before changing a price, take into account the commission and shipping structure on that channel. For a quick check, Commission calculation and selling price calculator tools.
Common differences on the board and first checks
| Observed difference | Possible cause | First check |
|---|---|---|
| Price is noticeably lower on one channel | That channel has a campaign or an aggressive seller | Campaign calendar and seller count |
| Price is the same, ranking is very different | The channels use different ranking logic | Title, images, and review status |
| Stock is not showing on one channel | Feed or integration disruption | Product flow and listing status |
| Price is the same across three channels, net profit differs | Commission and shipping structures differ | Channel-based commission rate and volumetric weight (desi) |
| One channel has a very high number of competitors | Category saturation varies from channel to channel | Lower bound of the price range |
| Price changes frequently throughout the day on one channel | The other side may be using a dynamic pricing approach | Change frequency and time-of-day distribution |
Common mistakes
1. Cutting prices on all three channels as soon as you see the lowest price. Channels do not share the same cost structure. Applying a temporary campaign from one channel to all channels leaves a permanent margin loss.
2. Comparing channels as if they had the same commission structure. Even when list prices are equal, the amount you actually take home differs. If the comparison is not made on net profit, the dashboard gives a false sense of equality.
3. Mistaking different variants for the same product. When you place a two-pack next to a single unit, the difference is not real; it is a matching error. Every action built on this error will be wrong.
4. Attributing ranking differences only to price. Content quality, reviews, and delivery performance also play a role in ranking. A content problem you try to solve by cutting prices only erodes your margin.
Limitations: what does it not cover?
Applying these with awareness lets you set realistic expectations:
The dashboard does not show the competitor's internal data. Units sold, revenue, profit margin, and supply cost cannot be seen with any external tool. The dashboard only shows publicly visible price, ranking, and stock visibility.
Product matching is not flawless. Titles, pack, and variant definitions can be written differently across channels. A comparison made without visually verifying the match can be wrong.
Stock visibility is not the actual warehouse quantity. What is visible is the availability status the marketplace displays externally. This data does not include how many units the competitor has in their warehouse.
The dashboard does not change prices. Hermes measures and alerts; it does not automatically sync prices across channels. You make the change in the relevant marketplace panel.
Movements between scans are not visible. With daily scanning, a discount that opens and closes between two measurements is not recorded. Hourly scanning narrows this gap but does not eliminate it.
Frequently asked questions
How is the same product matched across three channels?
It is matched through product code and listing information. Since definitions can be written differently across channels, it is worth verifying the match once by eye, especially for variant and bundled products.
Does the board automatically equalize prices?
No. Hermes measures the price and alerts when it changes; it does not make automatic price interventions on any channel.
Does the stock information show the actual quantity?
No. What is shown is whether the product appears purchasable on that channel. The actual quantity in the competitor's hands cannot be measured from outside.
Should I set the same price on all three channels?
Not necessary. Because commission and shipping structures differ, the same list price leaves a different net profit. Make the decision through a profitability analysis for the more accurate result.
How often is the data updated?
Hourly or daily depending on the subscription. The board reflects the latest state of the scan; instantaneous movements between two scans are not visible.
Doing it with the tool
The marketplace comparison dashboard reduces the most common mistake in multichannel selling: managing each channel in isolation. Seeing the status of the same product across three channels side by side lets you quickly tell which channel's price is falling behind and which one's content is not performing. For a broader view, marketplace analysis and competitor price tracking pages.
If you want to see the dashboard with your own products, or request a you can use it, and see how scan frequency changes with the plan on the page or you can explore the page, and for your questions, contact page.
Last updated: September 18, 2026